Southwest Airline's Core

I always look forward to my flights on Southwest Airlines.  That's because I get to read Gary Kelly's (Chairman, President and CEO) monthly column in the airline's in-flight magazine.

This month, Kelly speaks to Southwest's Core, a core of values and company culture principles that leaders should emulate.  Kelly explains:

• Southwest is a company of people.
• We hire great people who have a passion for serving others.
• We give them the freedom to be themselves and to take care of our customers.
• We treat our employees like family.
• We treat our customers like guests in our home.
• Our guiding principle is, above all else, The Golden Rule