Example Of Good Guiding Business Principles

I really like these 10 guiding business principles that San Antonio, TX headquartered insurance company USAA lives by:

• Exceed customer expectations
• Live the Golden Rule (treat others with courtesy and respect)
• Be a leader
• Participate and contribute
• Pursue excellence
• Work as a team
• Share knowledge
• Keep it simple (make it easy for customers to do business with us and for us to work together)
• Listen and communicate
• Have fun

Too many companies don't make it simple for their customers to do business with them. Is it easy for your customers to:

• Buy from you?
• Make returns?
• Get pricing and terms?
• Receive timely responses to their e-mails?
• Quickly get answers when phoning your company?

You can find more examples of companies with impressive guiding principles in the book, 1001 Ways To Energize Employees.